Simple WhatsApp Pricing
Before You Send.
Clear pricing, no guesswork. Compare both billing options in seconds.
Cost Calculator
Choose Your Billing Style
Same platform, same features, same support. Only the way you pay changes.
All-Inclusive
You pay one fixed PKR rate per message. No USD conversion, no Meta billing, and no surprise line items. This is the simplest option to manage.
Separate
You pay NotiFly for the platform, and Meta's WhatsApp charges are billed separately at cost. Ideal if you want to see every part of your spend.
WhatsApp API Fees: Pakistan
These are Meta's official per-message charges for Pakistan. On the Separate model, we pass them through at cost. Updated October 1, 2026.
| Message Type | Use Case | Meta Fee (USD) | Meta Fee (PKR)* |
|---|---|---|---|
| Marketing | Promos, offers, cart recovery, campaigns | $0.0473 | Rs. 13.11 |
| Utility | Order updates, reminders, shipping, receipts | $0.0150 | Rs. 4.16 |
| Authentication | OTP codes, login verification, 2FA | $0.0150 | Rs. 4.16 |
| Auth International | OTP sent to numbers outside Pakistan | $0.0750 | Rs. 20.79 |
| Service | Replies within 24hr customer window, first 1,000 a month free per number | $0.0150 | Rs. 4.16 |
* PKR conversion at interbank rate $1 = Rs. 277. Taxes may vary depending on bank.
Meta gives each number 1,000 free replies a month, then charges $0.0150 each. Click-to-WhatsApp ad responses are free for 72 hours.
Source: Meta's official rate card · Pakistan rates effective October 1, 2026
See Typical Monthly Costs
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Everything You Need Is Included
Dashboard
Real-time delivery tracking, message logs, balance
REST API
PHP, Python, Node.js, Java, C#, or any language
Webhooks
Real-time: sent, delivered, read, failed
Encryption
End-to-end via official Meta WhatsApp API
Two-Way Inbox
Receive and reply to customers
Setup Support
Templates, webhooks, API integration
Questions Clients Usually Ask
Why are there two separate charges?
Because two different companies are involved. Meta charges for WhatsApp message delivery. NotiFly charges for the platform, including the dashboard, API, inbox, webhooks, and support. In the Separate model, these are shown separately so your bill is easy to understand.
What about taxes?
Meta bills in USD. Your final PKR amount may vary depending on your bank's conversion rate and applicable government taxes (GST, WHT). These are shown separately on your invoice.
What are the four message types?
Marketing: Promotional messages such as campaigns, offers, and product recommendations.
Utility: Helpful updates such as order confirmations, shipping updates, and reminders.
Authentication: OTPs and verification messages for login, signup, or secure actions.
Service: Your replies to customer messages within a 24-hour window. On All-Inclusive, the first 1,000 replies a month inside the 24-hour window are free, then Rs. 5 each. On Separate, Meta gives each number 1,000 free replies a month, then charges $0.0150 each.
What changed in April 2026 for Pakistan?
In April 2026 Meta increased Pakistan's utility and authentication rates from $0.0054 to $0.0100 per message (an 85% increase); marketing stayed at $0.0473 and service replies were free. On 1 October 2026 Meta raised utility and authentication to $0.0150 and began charging for replies inside the 24-hour window after 1,000 free a month per number.
Which plans are available?
Two monthly plans, billed in PKR: Lite at Rs. 8,900 (team inbox, templates, REST API) and Standard at Rs. 21,900 (broadcasts up to 25,000 contacts, AI chatbot with 5,000 credits, Shopify automations). Annual billing saves 20%. Higher-volume plans are available on request.
Are there monthly fees or setup charges?
Every account has a monthly NotiFly plan, billed in PKR: Lite Rs. 8,900 or Standard Rs. 21,900 (annual billing saves 20%). WhatsApp message charges are NOT included in the plan fee and are billed additionally per message sent.
All-Inclusive: message charges at fixed PKR rates, Meta’s fee bundled in, we handle Meta billing. Separate: Meta’s charges are passed through at cost with zero markup, and your WABA can live in your own Meta Business Manager.
A one-time onboarding and setup fee of Rs. 15,000 applies to new accounts. There is no long-term contract.
What payment methods do you accept?
We accept bank transfer, JazzCash, and Easypaisa for PKR payments. For USD payments, we accept wire transfer. You prepay your balance, and message charges are deducted as you send.
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